Picnic Products

Client Project
Picnic

Services
Mood photography,
Packshot photography

Year
2020-2022

Picnic is an online grocery shop. They are selling products through their app in the Netherlands, Germany and France. They are an ambitious company, continuously improving, launching new products, and expanding.

Working for them has been both challenging and exciting. The photos below are a selection of the best mood photos.

 

A unique and challenging photo was to create a composition with the diversity of the Picnic own products.

Tortilla chips bag with 2 chilies on a yellow background
Heinz tomato ketchup in motion with flying tomatoes

Mood product photos with the product and ingredients, or with the product in motion, with splashes, falling or in a dynamic position, that looks attractive and tells a story of the product, in a way that you could almost taste or smell it.

Dynamic photo of the Picnic milk, in the air, why poring milk in a glass on a blue background
Spilling Almond milk photo on a peach background

For example, the apple compote is memorable, just by seeing the apples crumble to pieces you could almost taste the freshness and sweetness of the apples just by looking at the photo. These are examples of photos that have the power to sell.

Photo of a Picnic Apple compote jar with an exploding apple in the air on a cream background
Photo of the Picnic still water bottle on a blue background
Photo of picnic rice crackers faliing onto the main package, on a green background
Dynamic photo of the Picnic sparkling water on a green background

And of course, it doesn’t have to be a labeled product to look exciting.

Fresh natural bell peppers can look attractive as well.

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